Cutting-Edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs
St. John's University
Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.
Table of Contents
Technologies That Bring Learners Collaboratively Together With the World, Charles Wankel.
Social Media for the MBA Professor: A Strategy for Increasing Teacher-Student Communication and the Tactics for Implementation, Allen H. Kupetz.
User-Generated Content in Business Education, Domen Bajde.
Facebook "Friendship" as Educational Practice, Eva Ossiansson.
Using Second Life for Teaching Management of Creativity and Innovation, Gary Coombs.
Intersection of Regulations, Faculty Development, and Social Media: Limitations of Social Media in For-Profit Online Classes, Hamid H. Kazeroony.
Real Lessons in Virtual Worlds: Using Virtual World Technology to Educate and Train Business Students, Natalie T. Wood.
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